FOR TRANSFORMATIONAL COACHES
Email systems that turn coaching audiences
into clients.
Skip the templates. Build trust. Convert consistently.
I help coaches create content that feels authentic, builds trust, and drives conversions — without relying on gimmicks or copy-and-paste marketing advice.
Because when your words actually connect, clients stop scrolling and start signing up.
If you transform people, this will sound familiar...
Leads open your emails—but don’t reply or book.
Templates feel off-brand and robotic.
Great ideas die in the inbox—no next steps taken.
One tone doesn’t fit all—mixed audiences, generic messaging.
The problem isn't your expertise. It's the gap between what you know and how your audience hears it.
That's where I come in.
From Lived Reality to Conversion-Ready Copy
Hi, I'm Emily — founder of Pen and Purpose Collective.
I became a single mom overnight. And here's what that season taught me:
Life is messy.
Messaging that ignores reality doesn't connect.
That perspective gave me an edge most marketers miss.
I don't just write about life's challenges from the outside,
I write from inside them.
And that's why coaches trust me to translate their mission into messaging that feels human, trustworthy, and conversion-ready.
What Your Audience Actually Wants
Your potential clients don't need another motivational post or a generic "5 tips" email. They want three things:
To feel understood (not studied).
To see themselves in your story (without shame or fluff).
To know what to do next (simple, actionable, real).
That's why I create Educational Email Courses (EECs):
A done-for-you, email system that nurtures trust, positions your expertise, and naturally converts warm leads into paying clients.
Who these are perfect for:
Health & Wellness coaches, clinicians, mind-body practitioners
Leadership & Executive coaches, culture, communication
Business & Career coaches, consultants, creators
Relationship, Life, Spiritual, Mindset coaches and group programs
How It Works
Step 1: Understand:
Pinpoint the exact challenge your audience is facing today.
Step 2: Empower
Explain why it happens in a way that builds trust (no judgment, no fluff).
Step 3: Act
Give a real strategy + preview of what life looks like after they implement it.
The Signature System: EEC for Transformational Coaches
A 9-email, done-for-you client-acquisition system that moves prospects from curious → convinced → committed.
Deliverables Include:
9-email sequence: Day 0 welcome, days 1-5 lessons, 3 day FOMO sequence
Full tech setup + automation
90‑day cross‑platform promotion plan + social media posts
Lead magnet + mobile‑first landing page
The Pen and Purpose Collective Premium Client Dashboard
Every client gets access to a premium collaboration hub:
One link. No logins. No messy threads.
Drafts, timelines, milestones in one place.
Smooth, stress-free collaboration.
Because your time and energy are as valuable as the results we're building.
From here → to there
Here (Now):
Inconsistent replies
“Value emails” with no action
Mixed list, generic messaging
More content, same results
There (After EEC Launch):
Replies, bookings, applications
Clear lesson → clear action → measurable lift
Inclusive, time-aware emails across segments
Less guessing, more data-driven iteration
100% Risk-Free
Guarantee →
If within 90 days of launching your EEC you're not seeing a clear lift in engagement
or conversions, I'll keep working with you — at no extra cost — until you do.
When we work together, your mission becomes my mission.
Need help?
Don't worry, I've got you. Here are some answers for your questions.
My EECs are completed within 6 weeks from project kickoff. This includes strategy development, writing, tech setup, and your review process.
The EEC can be set up on most major email platforms including MailerLite, ConvertKit, Mailchimp, ActiveCampaign, and others. I'll handle the complete tech setup regardless of your platform.
We'll discuss your current marketing challenges, your target audience, your goals, and why an EEC is the right solution. There's no pressure—it's about finding the best fit for your needs.
Complete automation setup, email sequencing, landing page creation & integration, and testing. You'll receive everything ready to launch—no technical knowledge required.
Yes, all emails and landing pages are optimized for mobile-first viewing, ensuring your audience can engage seamlessly on any device.
I handle the heavy lifting, but your input is crucial for authenticity. Expect 2-3 feedback sessions and about 3-5 hours of your time total throughout the project.
You'll have access to the Premium Client Dashboard for 90 days post-launch, plus email support for any technical questions or optimization needs.
Have more questions? I'd be surprised if you didn't.
Every situation is unique, and I want to make sure all your specific questions get answered. That's what our discovery call is all about—clarity before commitment.
Ready for Content That Actually Converts?
Your audience is waiting for messaging that actually resonates. Let's make sure your words do the heavy lifting.
© 2025 Pen and Purpose Collective. All rights reserved.
